DALLAS (Aug. 10, 2015) – Darina Holidays LLC, a United Arab Emirates-based destination management company, has selected DHISCO, the world’s leading hospitality distribution company, to automate its operations and help it expand into new markets around the world.

Based in Dubai, Darina Holidays, part of Al Aroud Group of Companies, has emerged as one of the UAE’s leading inbound business-to-business travel providers. With a strong focus on sustainable tourism and a commitment to service, quality and value, its major source markets include the Arab states of  the  Gulf Cooperation Council, the Middle East, Eastern Europe, Russia, South America and South Africa.

“Our relationship with Darina Holidays represents a significant expansion into the Middle East, where travel companies are working to modernize their systems and grow internationally,” said DHISCO CEO Toni Portmann. “DHISCO offers companies in emerging markets affordable, state-of-the art solutions to connect them with the world.”

Now in its seventh year of operation, Darina Holidays recently launched its upgraded online booking engine for XML connections that offers direct access to book with instant confirmations. Darina Holidays has also announced plans to begin selling hotels in other parts of the world. DHISCO will provide custom solutions for both Darina Holidays’ automation and expansion goals.

“DHISCO provides Darina Holidays the technology to connect with hotels worldwide and display rates and availability with real-time accuracy” said Rami Asaad, Darina Holidays managing director. “Having DHISCO as a partner for dynamic distribution will empower and boost our online platform. Choosing the right partners has always been our strength and success.”

About DHISCO Inc.

Since 1989, DHISCO Inc. has been providing innovative distribution technology to enable hotel bookings around the globe. As the single largest processor of electronic hotel transactions, the company delivers advanced connectivity and distribution solutions to over 100,000 hotels and 300-plus hotel chains in over 200 countries. DHISCO has built its reputation on providing efficient and affordable means to market, capture and book hotel reservations, moving over eight billion transactions a month.